Graphic Design in Jacksonville FL is one cog in a big and creative business wheel. The design will have to reflect the business. It is not just a design to go on a shirt or a banner. It is a representation of the brand. For some, it will be the only exposure to the brand. It has to invite them in or they will move on. There are plenty of other things to do.
There are six essential questions for a business to ask to create their graphic design strategy. The design services the brand. It is just a tool, and the below questions will shape how the brand will progress in the design stages.
Why are we here?
Everything begins with the big “why” and this includes any design choices. It is such a simple question with huge ramifications. It will not just shape the design. The answer to this question could single-handedly create it.
What do we do?
What does the business do? Is this necessary to put in the banner, logo, or graphic? The “doing” part is an essential piece to the whole development of the Graphic Design in Jacksonville FL.
What makes us different?
The above question is rather ethereal and hard to pinpoint. There is probably a business out there already that is doing a similar thing. Use them as a lens and craft designs that are different enough to stand out.
Who are we here for?
This question also relates to the target market. Who is the target? Who will care? The business can devolve with the wrong target market in mind, especially if the design is taking it in a different direction.
What do we value the most?
The brand’s value will help determine the look of the design. Does the business value the simple things in life or do the business value bombastic appeal and big ideas?
What is our personality?
The design will once again, service the personality of the company. Is it colorful and fun or dark and minimal? The personality matches the brand.
The above questions come from Branding: In Five and a Half Steps, a book by Michael Johnson that has enforced seismic changes in business development. Reach out to Graphics Garage to take that well-developed strategy to the design stage. Obtain graphics that make the brand glow. Click here for more details.
