One of the most important goals for any business is to connect with your customers in a meaningful way that inspires brand loyalty and repeat business. This can be easily achieved by targeting and engaging with your intended customer base. It will also effect how you advertise. In the case of custom flag printing, for example, flags can take all sorts of forms and sizes. Here are three tips for how customized printed materials can attract the right audience.
1. Who’s Paying Attention?
The first question you’ll want to ask yourself is, “Who will see my flag? How and why?” For example, if you have a feather flag and it’s positioned near a parking lot or along a road, then the attention you’ll attract the most will be drivers or pedestrians. If the type of customer you’re trying to attract is primarily a pedestrian in a dense urban area, then this probably isn’t the best type of flag. Choosing something that will be used and better suited to your locale and desired customer is one of the best ways to ensure that your brand is seen by the right people.
2. Big and Small Marketing Tactics
Tweak Your Biz advises that going after a specific demographic and catering to marketing tactics that they’ll pay attention to, using the example of Snapchat having its user base predominantly fall between the ages of 13-24 years old. This means that marketing to this group with free pens, office gear, or magazine subscriptions as an incentive to use the Snapchat product isn’t going to win them over. The lesson to take away is that, depending on the nature of your business, different incentives may become necessary.
3. Consider Quantity and Cost
Flags are a versatile item to print on and can range from individual, large freestanding flags to souvenir type small flags. Depending on how you intend to use your flags, considering if quantity is worth it should be thought through with specific goals in mind. If you don’t think that distributing small flags at a sales event or company event will do anything except result in lots of small flags on the floor, then you may want to reconsider. Past precedent is also helpful in terms of thinking about what marketing items were successful.
Custom printing materials is one of the most powerful marketing strategies out there since it means that, whether you’re dealing with the recipient of a custom printed item or merely an onlooker who happens to be passing a large flag, uniqueness over generic makes a huge difference when it comes to brand recognition.
