One of the most cost-effective methods of producing labels is digital printing. While some industries rely on lithography, flexography, and rotogravure to produce the desired images, logos and other print on labels and packaging, many companies are looking to digital label printing. They understand the potential for impressive results. Although some prefer to reserve it for smaller orders, technology is working on altering this, making it suitable for larger runs.
Why Choose Digital Printing for your Labels?
Technologically, digital printing is among the most advanced methods. In time, it is only going to improve its capabilities. Yet, even today, this form of printing labels has its advantages over other printing methods. Companies choose this technology over others for the following reasons:
* Precision: Directive and creative does not mean a lack of precision when transferring designs
* Affordability: Compared to other methods, particularly for smaller runs, digital is more affordable. It is cost-effective when considering the decreased labor costs and decreased set-up waste. Overall the technology provides both long and short-term benefits
* Appearance: It is easy to produce custom labels with clear, precise and photographic quality images. The colors could not be more vibrant. Moreover, the technology also ensures the text is crisp, clear and highly visible for reading
* Versatility: The message, design, etc., is easily transferred onto most materials with ease
Such characteristics make digital label printing a most suitable format for printing simple and complex labels.
Digital Label Printing: The Newer Kid on the Block
Digital printing is one of the newest kids on the block. As such, it has growing pains. These restrict its capability to perform to its full potential. Nevertheless, digital label printing is slowing advancing in the marketplace. Improved technology and increased comprehension of its capabilities are resulting in slowly increasing its appeal and market share.
