You may be receiving requests from customers for Indian ghee. This is significantly different from other types of ghee on the market. If your location does not carry this particular item, you could be missing out on a customer’s needs. The Indian version is a type of clarified butter. There are a variety of benefits to using it, both for health reasons and overall quality. Yet, there are a few things you should know about it before you provide it to your customer base.
What You Need to Know
The most traditional version of this product is made with butter that comes from water buffalo milk. However, there are other versions of Indian ghee that uses traditional cow milk. Clarified butter is a type of butter that has the milk solids removed from it. This allows the butter to become clear. You are sure to notice this in all true and authentic forms of Indian ghee.
Is It Better for You?
There is a lot of debate about whether or not any butter product is better or good for you. However, many people do choose ghee over traditional butter. In India, it is believed that this form of clarified butter is healthier for a person than others. Of course, there are limits here. Most often, people are using it for its higher quality and its higher burning point compared to traditional butter.
If you have customers who are asking for Indian ghee, it is worthwhile to stock. It has gained a significant amount of attention in the last few years, and consumers are buying it for everyday use, not just for dishes that require it for Indian flavoring. More so, it has been talked about significantly for its benefits in organic and holistic diets including keto-based diets. It could be exactly what your customers need and want.
