There are many different ways to market a company, promote a brand or to identify a business available to business owners to use. Some are only effective for specific target groups while others have a very wide application.
One example of a branding option this has a wide application is the use of event t-shirts. These are perfect for organizations, volunteers and businesses promoting the event. They are also perfect for giveaways or sales items at the event.
Pre-Event
While it will be important to have event t-shirts for the occasion, they are an undervalued marketing option weeks before the occasion. Staff, group members, team members and volunteers can start wearing their shirts at work and in the community.
A well-designed and eye-catching logo will stir up a conversation, giving people the opportunity to provide more information. Make sure that the pre-event shirts provide clear information to the dates, location and a website for additional details.
At the Event
When designing event t-shirts for the actual day or days, think about the message you want to send to continue to create interest. The graphic and design need to capture the theme or the focus of the event. They should also be geared to being a future promotion for the next time it is held.
One very popular option for these types of shirts is to have a larger graphic on the front promoting the event and then providing smaller logos of corporate sponsors on the back or the arms.
This provides a great opportunity for businesses to link their branding with a community-based event. As people become more focused on buying and doing business with local companies that are involved in the community, this really does provide a great opportunity for branding and identity building.
