When it comes to making sales, you can never have too many ideas or techniques – especially when it comes to knowing how to relate to your customers and giving them the best service possible. As a storeowner, manager, or retail associate, your job is to help customers purchase the right products. When it comes to furniture, it’s important to remember that customers are looking for the perfect item for their home – and furniture can be a pricey investment that can hold a lot of sentimental value for its owners, in addition to serving its function to the customer’s specifications. Read on for a few tips on how to boost your sales when it comes to introducing your customers to the couch – or dresser, or bed – of their dreams.
Learn To Listen
Selling isn’t just about giving your sales pitch and talking up the product. You need to stop talking long enough to let your customers explain to you what they need, and in essence, sell themselves to you, says Chron. By understanding their needs, feelings, and reasoning behind those needs, making a sale will become easier.
Have Samples
Samples don’t just include floor models; you need to have quality textile and color samples available in order to give your customers the truest, most accurate sense of their choices. Having paint color swatches or a fabric swatch book on hand to show your options for curtains or couch materials gives your customers the opportunity to feel and see the actual choices. Just seeing a photograph of the different choices isn’t enough to cut it, especially if they’re comparing to their own swatches from other products they’re considering or furniture and décor already in their home.
Make A Follow-Up Call
Call your customer within 12 to 24 hours after they make their purchase in order to follow up on their satisfaction and show them that you care.
Never Stop Learning
Staying on top of trends and what’s popular in the market, as well as new styles and materials, is essential. You’ll also what to always stay in the know about what your customers want, what your customer base tends to look for, and, a mentioned above, understanding how to pinpoint your customer’s needs.
Overall, retail sales take work. But by honing your skills at sales and at reading your customers, as well as having quality samples on hand, you should be able to boost your efficiency and success when it comes to making those sales.
