The winter months can be cruel when it comes to the restaurant business. With colder temperatures come less sidewalk pedestrians to window-shop and peruse local restaurant options. However, this dip in temperature doesn’t have to mean a dip in your profits.
There are multiple ways to utilize an outdoor full color LED display in order to spread the word about your restaurant, from setting up a display in front of your building’s entrance to advertising on a digital billboard.
Close to Home
One of the easiest ways you can increase walk-in traffic to your restaurant is by implementing a small but dynamic advertisement on the sidewalk or the front window of your business—whichever better suits your geographical location and your city’s ordinances. An LED display in particular will do an excellent job of easily drawing your potential patrons’ eyes towards your storefront.
To make certain that customers are maximally enthralled by your advertisement, ensure that it is visible at all times, full of action and animation, and seasonally adaptable to offer your patrons some variety. Luckily, the impressive dynamics of an outdoor full color LED display will accomplish all of these goals and more.
“On the Go” Advertising
You may also want to consider billboard advertising. For many of the same reasons that a digital display will bring you business at your storefront, the same advertising on a larger scale can have similar effects. Not only will the bright colors of LED boost your future customers’ ad recall, but the changing color and motion of a digital billboard will draw drivers’ eyes towards the advertisement. It will only be matter of time before weary, hungry travelers notice the influential energy of your advertisement and take the next exit to experience your food firsthand.
