Most companies understand the benefits of hiring professional speakers for their event, but they may go about finding them the wrong way. If you’ve decided that a corporate keynote speaker is a necessity for your next meeting or seminar, you’re on the right track. However, you don’t want to make any of the common mistakes listed when choosing one. Give yourself plenty of time to find the right one, and your event will be a success.
Unidentified Success
If you don’t define what a successful event is, you probably won’t be successful. There is a purpose for the business event you’ve planned, so make sure you know what it is. What should the audience know, feel and do? Once you know the answers to those questions, you have a better chance of finding speakers who fit the bill.
Clear Outcomes
It’s important to realize that different speakers will have different strengths and weaknesses. Some will be more organized than others. Some will be entertaining or funny while others will be inspirational. This mistake fits in with the first one because if you don’t know what you want/need, you won’t know the outcome you’re hoping for and may choose the wrong professional.
Follow Up
If your event is all about bringing lasting change, you’re likely going to need multiple events over the course of a few months or years. Most professionals will be able to provide you with ways to follow up on that first event. They may offer you a one-on-one consulting meeting or may bring in other speakers who have expertise in that area. They may also be able to advise you on how frequently to hold events and when.
References
Always ask anyone you do business with for three references, at the very least. These people are professionals and should act as such. You’re spending a lot of money on them and want to ensure that they hold true to commitments and do a good job.
Cheap
If you choose a cheap corporate keynote speaker, you will get what you pay for, which is very little. While every business operates on a budget, usually a tight one, you can still get the best that you can afford. Going with the cheapest option could be disastrous, so plan your budget early and book the best one you can for the amount of money you have available.
A corporate keynote speaker can be worth their weight in gold if you choose the right one. Click here to visit Doug Dvorak’s website to learn more.
