If you are on the market for female pop singers for events or to bring in the crowd at your nightclub each night, you have a few options. You can always go for a celebrity singer that is incredibly popular and incredibly expensive, or you can choose someone that isn’t quite as popular or hasn’t been on the radio. There are many reasons and benefits of hiring these people, and you’ll get quality music without a heavy price-tag.
Marketing and Talent
While a celebrity may put people in the seats of your club or at your event, they will likely want you to spend a lot for marketing and publicity. You will probably be planning some type of publicity, such as flyers at local hotspots or posting the information on your social media networks, but expensive marketing may not be as important to you or someone who hasn’t been in the spotlight for many years. You’ll still get all the talent that a celebrity has to offer, without all the added frustration.
Unique
While seeing a celebrity in a small town of Illinois may be a unique experience, those living in big areas such as LA have likely seen celebrities before, so the unique factor is missing. Offering someone with as much talent without as much popularity will cause you to have a unique event or show, which will bring more people to your establishment.
Relationships
It can be easier to have a working relationship with someone that isn’t a celebrity, because they’ll likely have fewer agents and red tape that you have to muster through in order to get them booked. This can allow you to have a long-lasting relationship if you both enjoy working with each other.
Access
As with better relationship, you will have easier access to someone who isn’t a large celebrity, because they are probably less busy with tours and shows and you won’t have to work so hard and go through so many people to hire them.
Targets
Reaching a target audience has become more difficult because everyone is so different. There are many people who love one celebrity and a lot of others who dislike that same celebrity, so it can be difficult to bring both groups together. However, someone not so famous may be able to reach both, because neither group has heard of them, which piques interest.
Female pop singers, such as Sylvia Brooks, have created a life for them away from the radio and media spotlights, which makes them more attainable for you. Visit her website to get in touch or to find out more.