Are you thinking of adding online payment processing to your website? If so, you may be wondering what the advantages of doing so are – and if it’s really worth your time and money.
Here’s what you need to know about adding online payment options for your consumers:
Keeping Up with Today’s Consumer
Any modern business owner probably already knows that today’s marketplace is an increasingly-digital one. To meet your consumers where they are – and bring them into your shop – you’ve got to offer convenient payment methods and user-friendly online interfaces.
Methods like credit and debit cards and e-checks are popular payment avenues and offering them to your consumers gives them one more reason to browse your online store. Many customers report being more likely to shop with a company if they see indications of their preferred payment methods being offered. Give your consumers choice, and you’ll be the kind of modern business that keeps them coming back.
Increasing Your Conversion Rate
When consumers have more options for ways to pay, they’re more likely to buy your goods. Don’t believe it? Recent studies have shown that over half of consumers have a preferred method of payment – and are likely to abandon their online shopping carts if that method isn’t available at checkout.
Adding online payment processing to your storefront will give consumers the freedom to choose their payment method – and give you increased sales numbers as a result. More ways to pay means more paying customers – something that will more than pay for the investment you make to implement these methods in your store.
For more information, talk to your local providers of payment solutions. An industry pro can help you choose the right payment avenues for your company and help you get started with them right away.
