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5 Keys for Effective PPC Management for Law Firms

5 Keys for Effective PPC Management for Law Firms
There are many reasons that PPC marketing can be a huge asset to a law firm. From being able to target specific practice areas, to controlling how aggressive your marketing is, to drastically increasing your inbound leads, this type of marketing is an excellent option for firms whose budgets or caseloads shift regularly. But effective PPC management for law firms can require time and effort that you may not have to spend. Here are the five keys that we focus on when we create PPC campaigns for firms: Relevant keywords: It is extremely important to choose the most relevant keywords for your target audience. This is what puts your PPC ads in front of the clients you really want to target. We consider your practice areas and specialties, and what your clients are searching for, to choose the best keywords for your ads. Strong landing pages: PPC ad clicks will lead any viewer to a landing page. While the PPC ad is the headline that draws attention, the landing page is really where you’ll sell your service. We work to create very professional landing pages that get clients taking action. Compelling ads: The advertisements themselves must be compelling to convince viewers to click. This means you need a credible text that targets the right audience, and immediately connects on an emotional level. This can be one of the most difficult parts of PPC management for law firms. Balanced budgets: PPC campaigns require that you “pay per click”, meaning anytime a viewer clicks on your ad, you pay for the ad. Budgeting for these campaigns requires a careful balance to ensure that the traffic volume isn’t superseding your budget constraints. Careful allocation is key to keeping your costs low. Diligent Monitoring: Finally, it is vital that PPC campaigns be constantly monitored for effectiveness. Keywords and ad content can be tweaked to get better results if an ad isn’t performing up to par. These five key focuses can help you attract more clients and get the exposure your law firm needs. If you don’t have the time to dedicate to perfecting these five areas, your PPC campaigns are not going to be as effective as they could be. That is why at Forward Lawyer Marketing, we offer a complete PPC management service for law firms. Contact us at (888) 590-9687 to learn more by speaking with an expert legal marketing consultant. Be the first to like. Like...
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The Importance of Getting Help from a Construction Injury Lawyer in Queens County, NY

The Importance of Getting Help from a Construction Injury Lawyer in Queens County, NY
The construction industry is one of the most dangerous job choices in the United States and around the world. Each year, thousands of workers are injured on the job. Because it can be difficult for an injured worker to receive a fair settlement package, it is imperative they hire a construction injury lawyer in Queens County, NY. Working with a lawyer protects the injured worker’s rights and gives them the legal guidance they need so the process of pursuing compensation is much less stressful. Construction Accidents Are Common Unfortunately, construction accidents are all too common. When someone is injured on a construction site, they can suffer serious injuries that can sometimes lead them to be disabled for life. If a person has been injured, the first step they need to take is to meet with a construction injury lawyer in Queens County, NY. The lawyer will be able to inform the injured party of their rights and help them discover what issues led to their injury. The lawyer will investigate safety violations, engineering issues, and liability determinations. Attempting to pursue compensation without the help of a lawyer can prove disastrous, leaving an injured victim unable to receive the fair compensation they deserve for the injuries and damages. How Can Victims Protect Their Rights There are a few steps a person can take to protect their rights after being seriously injured in a construction accident. Following these tips is vital to ensuring a person’s rights are protected, and they are able to receive a fair outcome. •    The first step an injured worker needs to take is to seek immediate medical treatment. Medical records are vital for injury claims. •    The injury needs to be reported as soon as possible to the supervisor. •    The injured worker needs to get the names and contact information of anyone that witnessed the accident. •    The injured victim needs to make sure they preserve evidence as much as possible. If you are in need of legal help for your accident, visit newyorkattorneyatlaw.com. To schedule a consultation appointment to get started on the process, contact the Law Office of Steven R. Smith. They will be happy to help you. Be the first to like. Like...
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Medical Malpractice Lawyer in Douglasville, GA – What They Need to Do

Medical Malpractice Lawyer in Douglasville, GA – What They Need to Do
There is nothing quite as devastating as being harmed at the hands of someone who is supposed to heal. However the sad truth is that medical professionals are human and thus are susceptible to error. When it comes to proving a medical malpractice Douglasville, GA case, it is essential to go beyond basic error and veer into the topic of negligence. A medical malpractice case focuses more on negligence than medical error and proving this demands a closer look at the facts. Could the mistake have been avoided? When you are trying to prove your medical malpractice case, the lawyer will ask a series of detailed questions. These questions will include whether or not the medical error could have been avoided by the doctor or nurse taking better precautions. If this is the case, then you may be able to prove your case for negligence. However if the doctor or nurse adhered to their normal standard of medical practice and the accident took place, you may not have a case that a medical malpractice Douglasville, GA attorney will take. Deviating from normal medical practices One of the main ways to prove negligence is by showing that the doctor, nurse, or other medical professional deviated from the normal standard of practice. This could include not washing hands prior to administering care, failure to change needles or other personal use medical equipment, or not wearing gloves. Any and all indications that support this supposition would substantiate one’s claim for medical malpractice. If there were eyewitnesses at hand, then they could help to support this fact as well. Getting justice for your case Once you are able to substantiate your medical malpractice claim, your medical malpractice Douglasville, GA lawyer will be able to help you to get the justice you deserve. The Law Offices of Diane M. Sternlieb provides trusted legal services in the area of medical malpractice in Douglasville, GA. Find out more on their website at http://www.dsternlieblaw.com. Be the first to like. Like...
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What to Know About the Changes to Illinois Divorce Law

What to Know About the Changes to Illinois Divorce Law
On January 1, 2016, the Illinois Marriage and Dissolution of Marriage Act had a number of changes occur. These changes led to differences in which divorce and other family law cases are handled legally. It’s important to understand that these changes were put in place based on changes in families and society over time. However, for those who are not a Streamwood divorce lawyer, it’s still important to understand the basics. Before modification of the Illinois Marriage and Dissolution of Marriage Act, there were many different grounds for which divorce could be filed. These grounds are listed below: Bigamy Adultery Impotence Threat to life Willful desertion Irreconcilable differences Mental or physical cruelty Conviction for a felony or other crime Infecting the spouse with an STD or STI Drunkenness on a habitual basis of at least two years At least two years of habits involving addictive substances The change in law now makes all divorced based on the grounds of irreconcilable differences. Illinois was already a no-fault state, and had been for some time, but the new rules require that each party states irreconcilable differences were the cause of the breakdown of their marriage. They must also show that any attempts to reconcile have failed or would be impractical and cause further breakdown to the marriage. Previously, the waiting period for getting a divorce was two years and this has dropped down to six months. It is also important to note that the couple may have been residing in the same home, but would still be considered separated if they lived their lives as single adults. This might include separate bedrooms, finances, etc. Before the changes, a custodial parent was known as the person who had primary custody of any children, while the other parent was known as non-custodial and had visitation rights. Now, the terms ‘child custody’ and ‘visitation’ have been changed to ‘allocation of parenting time and responsibility.’ This responsibility is composed of education, medical, religious, and extracurricular. These responsibilities will now be split, with decisions made on who oversees each category during the divorce process. Finally, relocation has been changed in the new law. Divorced parents previously were able to move anywhere in the state without seeking a court order, while out of state moves required court approval. Now, any move of a distance farther than 25 miles will require court approval. If you want to know more about how these new laws will affect your own divorce case, contact Casement Group, P.C. at 847-278-8657 for a free consultation with an experienced Streamwood divorce lawyer. Be the first to like. Like...
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4 Ways to Hiring a Business Formation Lawyer

4 Ways to Hiring a Business Formation Lawyer
Hiring legal help is one way for business to stay out of trouble with the IRS. Here are a few pointers before you hire a business formation lawyer in Charlotte: Don’t wait too long If you keep putting this off, you could find yourself surprised by a lawsuit. Hiring a lawyer when you’re already facing one isn’t ideal. Prevention is always better than the cure. To prevent that lawsuit from happening, it’s wise and practical to hire a lawyer as soon as possible. Pick a good one Choosing a lawyer as soon as possible doesn’t mean rushing through the process, though. Research. Know what your options are. Ask around for tips and referrals. Word of mouth recommendations are gold and often give you the best leads. All these will help you find the right business formation lawyer in Charlotte. Check the basics Be sure to check the basics. What kind of credentials does the lawyer have? How long has the lawyer been working in the field? How much experience does s/he have? What kind of clients does the lawyer often work with? Answers to these questions will help you decide on whether it’s a good fit or not between you and the lawyer. Don’t forget to ask about the lawyer’s specialization. You’ll want someone who specializes in cases like yours, says the Entrepreneurs. Consider local talent Hiring local talent ensures easy and convenient access. You can pay a visit to your lawyer’s office as much as you want. This is ideal, especially during the first few years of you getting your business off the ground. You’re bound to have plenty of questions and having easy access to your lawyer can help clear a lot of those issues right away. If you need legal help, start scouting around for lawyers close to home. Be the first to like. Like...
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